We Help Businesses Grow
Digital Professionals
With a Winning Mindset
We specialize in digital marketing solutions tailored to independent trading card game creators, helping them reach broader audiences and grow their communities. We’re here to help you and your business win.
Oh, and we sell custom dice, because that is fun too.

Why Choose Us?
We Make Marketing
Simple and FUN
Let’s face it. When it comes to business, especially in the trading card game space, there is little that simple. We’re not going to bog you down with LinkedIn virtue signaling jargon. We’re going to just give you results. By working with Giddm, you are collaborating with a team that simply “gets it done.”
Proper Planning
To put it simply, we’re going to make data-driven and strategic digital marketing plans tailored to your unique audience.
After looking at trends and your competitors, we develop a multi-channel strategy that is best suited for your needs.
Throughout the campaign, we monitor and optimize performance using data analytics and user feedback, ensuring that your indie TCG or store remains competitive and continues to engage and grow.
Creative Solution
Our team of experienced designers and writers collaborate closely with each client to develop unique and engaging content that resonates with their audience and drives engagement and growth.
Whether it’s through the creation of eye-catching visual designs, captivating copywriting, or strategic use of emerging marketing trends and technologies, we are committed to pushing the boundaries of what’s possible in the world of indie trading card games and beyond.
Real People
authenticity and relatability are key factors in building a strong connection with your audience. That’s why our team takes a conversational approach to communication, using everyday language that resonates with real people and makes your indie trading card game accessible and appealing.
Whether it’s through our Stacking the Deck podcast or our monthly newsletter, we prioritize creating content that feels approachable and engaging, allowing potential customers to feel a personal connection to your brand and the community around your game. By speaking in a friendly, relatable tone, we help attract and retain customers who value authenticity and transparency above all else.
Effective Process
Through our inbound marketing tactics such as search engine optimization, content creation, and social media engagement, we bring potential customers to you by providing them with valuable information and resources related to your indie trading card game. By using everyday language and a conversational tone, we make sure that our communication feels authentic and approachable.
But it’s not just about attracting new customers – data analysis is essential in helping us understand what’s working and what’s not. We use tools like Google Analytics, social media analytics, and email marketing software to track engagement and performance metrics, allowing us to optimize our campaigns and tactics for maximum impact. By continuously analyzing and adjusting our strategies based on data, we ensure that your indie trading card game is always reaching the right people with the right message at the right time. And by doing so in a personable way, we build trust and loyalty with your audience, turning them into long-term fans of your game.

Reviews
Our collaborators say it best.


Tuffy Maggio
Sons of Akronia
Founder
Ed and Easton have the extensive knowledge and experience to put game companies on a path to success.


Logan
Dick
Stab Crab Games
Founder
From a long period of working alongside Easton Evans and Ed Chalupa we would like to thank both of them for always pushing boundaries and putting their best foot forward. In the time we’ve come to know these two we can reassure any one questioning they are HIGHLY intelligent about the TCG community, honest in their feedback, and genuine with each intention.


Michael
Beaumont
Primal TCG
Director of Organized Play
In my TCG journey, individuals like Easton Evans and Ed Chalupa, whom I’ve had the privilege to work with, stand out. Their ability to perceive the game from unconventional angles and their humility despite their achievements are remarkable. Working with them has been invaluable, enriching my understanding of the game and leaving a lasting impact.